• Connected Marketing
• 17th August 2015

The thing about predictions is that they are easy to make because very rarely are you held to account. If you have ever been asked to contribute to one of those books or articles that gather together a group of people every year to make predictions about your industry, then you know this to be true. No one ever comes …

• Connected Marketing
• 13th August 2015

In 2013 Forrester published a report called “The Age of the Consumer”. In it they argued that the power in the relationship between business and its customers had shifted over time from manufacturing, to distribution to information and most recently to the consumer. We were, Forrester argued, at the start of “A 20-year business cycle in which the most successful …