• Connected Marketing
• 27th July 2017

Since we started to introduce the idea of The Connected Marketer at conferences and events earlier this year people have asked us who the connected marketer is? What does a connected marketer look like? We think of The Connected Marketer as being a 21st Century version of Renaissance Man. In the 15th century the renaissance movement was led by polymaths; men who …

• Connected Marketing
• 27th July 2017

I explained in an earlier blog how the connected marketer needed to be like Leonardo da Vinci, a Renaissance man: a polyglot learning many different skills in order to master both the act and art of modern marketing. But that is at the individual marketer level; what does that mean for the corporate marketing body as a whole? Da Vinci operated in …

• Connected Marketing
• 27th July 2017

Whenever I am asked by people in meetings and events to name a company that is already using a Connected Marketer approach I can reel off a whole list of them, but I almost always start in the same place: Starbucks. The Starbucks ‘Pay & Go’ functionality is perhaps the best example of a brand that has created something that …

• Connected Marketing
• 6th July 2017

I am pretty sure that since I entered the mobile marketing industry 14 years ago, the most often repeated phrase I have heard has been “the medium is the message”. Actually I heard the phrase “this is the year of mobile’ a lot in the first five years, but that seems utterly redundant to talk about now. What has stood …